The Reward of Website SEO
If you are selling products and services in the internet, you will benefit from website SEO if you do SEO for your website now. It may take some time to start getting keywords of your website to rank on the 1st page, but the investment of time and money now will give you a long-term benefit. Once your website is found online, it’s easier to maintain its position.
SEO Opportunity Now and Before
Years ago, it was easier to get traffic with well written content and excellent product. Those days, this was enough to get your website ranked well in the search engines. However, as the time goes by, the focus on online marketing sees an increase in the number of competitor doing SEO. Therefore, the competition for the position in search engines makes it harder to be found on the search engine result page (SERP) The number of increase we are talking about here is by thousands and million increases over the past decade.
What is Website SEO
Website SEO or website optimization is simply a process to make the website search engine friendly. An optimized website will enhance the ranking and placement in the search engine result page (SERP). There are many methods to get to the position all site owners are hoping to be. However, not all methods are right, and the algorithm of search engine are always changing. This can affect the website’s ability to rank or stay ranked. Because of this reason, some companies preferred to just spend money advertising online. Nevertheless, the website advertising is a short-term solution and can be more expensive in the long run. The reason is, when you stop advertising, the ad no longer appears online. Moreover, the advertising doesn’t increase your website authority or site position in the search engines.
Benefit of Organic SEO Result
Organic SEO mean the website is found online and you are getting organic traffic from search engine instead of paid traffic. Organic traffic come from listing of your website online without having to pay for appearance. In order to enjoy this kind of traffic, your website need to be found online. Usually on the 1st few pages of the search result. To do so, you need to optimize your web page for a particular keyword per page. When you have done that, you start doing a series of Off page SEO activities like link building to increase the authority of the web page. Once you have shown the search engine your popularity and authority with many high-quality links and well written content, you will start to see organic ranking result in the search engines.
Ranking in Google or Bing
As you know, there are 2 major search engines today. Google dominates the most market share whereas Bing is still a popular search engine but dominate a lesser share. According to research, we know that Bing’s ranking criteria is somewhat different from Google. Google now focus more on the quality of the link than the number of links to a page. Bing still focus more on quantity even though quality is still just as important. So, it is not surprising if your website is ranked in Google search and not in Bing search result. Best thing to do, is to have high quality link and a fairly good number of those to increase the chance of ranking in these search engines. Do take note, that over optimization of link can put you under the Google Penguin penalty.
SEO professional that still practice link farming in large quantity will most likely be classified as “Search Engine Spammers” and will be penalizes eventually and website will be deindexed. The website SEO done by these people may have a high placing but drop lower rather fast as well when search engine starts to detect unnatural link profile or poor-quality content.
Long-Term and Short-Term Search Engine Result
In the shorter term, your business need visibility to get new orders. In the long-term, you want to save more money on advertising and get organic traffic to your website. Therefore, as a short-term goal, it is best to advertise online as you build your online presence by doing SEO. Instead of doing SEO yourself, it is best to engage an SEO company help you with your SEO services. This way, you can get new business, build your search engine visibility slowly decrease ad spend as your website ranking increases.
Implementing Comprehensive Digital Marketing Approach
If you have bigger budget, it is best to engage a digital marketing agency to do a comprehensive online branding and better search engine visibility. They can optimize your website, do press releases, do search engine advertising, SEO services and manage your social media accounts. This way, you can start becoming very popular online. People will be able to remember you with consistence appearance in different platforms and start engaging with your brand.
In conclusion, SEO is part of a comprehensive digital marketing activities that will bring better visibility of your website online. There are many ways to do SEO, but you have to be careful not to put your website in any of the search engine penalty. For a complete brand building and visibility online, you should consider engaging a digital marketing agency to help you create several online presences in various online platforms.